Guardians of the Galaxy Trailer, peachy, eh?
Now, I'm a fan of the Guardians from WAY, way back, having been hip to them since I read about them when the Official Handbook to the Marvel Universe came out back in the day. The team has gone through many, many incarnations in both membership and tone in it's long history. At present, it is a surreal, absurdist space opera/romp. This tone seems to be what they have captured, at least in the first trailer. IMO, the first trailer did exactly what it needed to do. First, it introduced the team in an interesting way that transcended an info dump. Second, it established the humorous part of the film, which will be the hook for the deeper, more character driven parts later.
Again, Marvel Studios have stuck to their winning formula of bringing on board creators who GET the material they are trying to adapt and understand how to make it work in the film format. They even will hearken back to the earlier ages of the team and it's lineup (Yondu has already been announced as being in the film).
I am both hoping and banking this will be a huge success. Not only will this further clear the way for future Marvel films featuring relatively unknown characters, it will reinforce the idea that Hollywood doesn't have to just go for the easy money, making tired, uninspired trips back to the well. Hire the right creators, find great material and let the artists do the work. Will it work every time? No. But quality work always finds it's audience sooner or later. And when it hits, it has staying power. And even when it doesn't, if it is quality, you will have an audience building over time.
On the other hand, schlock will only take you so far.
Bank on success for the Guardians. It will do both us an Hollywood nothing but good.
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